Key Media Concepts

Media Studies revolves around a set of very simple ideas that, once you understand them, unlock the meaning of the text for you - these are the key concepts. Whether you are analyzing or constructing a media text, you are expected to demonstrate your knowledge and understanding of the following concepts:

  • institutions - this shows who owns or who developed this specific media text
  • media language - this shows how the media produces meaning or the narrative structure
  • representations - this shows how things, places and people are shown through the media
  • audience - this shows who the media is made for and how they view that media text

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